Saga Souvenir

In Flåm and Aurland, you find the jewel of Norwegian nature.

Within this beautiful landscape, you also get to visit the Mall of Norway flagship store.

Mall of Norway is a family run business, and all brands and products are hand-picked to offer local and international visitors the best selection of Norwegian and Scandinavian apparel and gear. The store first opened in 1994 and has grown into a universe for Scandinavian brands. You will find Helly Hansen, Dale of Norway, TwentyFour, WoolLand and Tufte, as well as smaller Scandinavian originals here.

We are looking forward to welcome you here and in our online store www.mallofnorway.com

Scandinavian quality brands

Some of the brands you’ll find in our stores include Scandinavian Explorer, Dale of Norway, Helly Hansen, ECCO, Twentyfour, Stutterheim, The Monte, Røros Tweed, Fjällräven, We Norwegians, Lillunn, Lillelam, Marius Kids, Klippan and Norlender. Visit our brands page for a full overview.



Clothings brands at Mall of Norway

Mall of Norway consists of eight stores; three in Flåm, two in Voss, Aurland, Norheimsund, and Ålesund, all located on the west coast of Norway. Our webshop, mallofnorway.com, offers the best selling products from all our stores, and express shipping worldwide.



The flagship store is located in the station building in the heart of the beautiful Flåm. It covers more than 700 square meters, and is one of Norway’s largest. In 2018, the operating revenue of Saga Souvenir AS (the legal company name), was more than 7 million euros, and the business is growing steadily.



Both in our stores and on mallofnorway.com, we want to offer our customers the best value products and excellent service. We focus on creating a pleasant customer experience, with minimal hassle and simple choices, because shopping should be fun and easy.